How predictive analytics and artificial intelligence will change the way we shop

Your door bell rings, and a deliveryman is standing there with a basket of products for you – your order of weekly (or even daily) consumables like toothpaste, talc, shampoo, detergent, etc. Well – nothing strange about that today given the number of deliveries being made by etailers and the local kiranas to our homes every day – except that you realize you haven’t ordered any of these products!! The companies have used Predictive Analytics to anticipate your needs based on their understanding of you as a customer, knowing when you made your last purchase, how you and your family consume these, how much ‘inventory’ you have in your closet based on your last purchases, how frequently you use the product, what competitor products you may also be using, where…


Link to Full Article: How predictive analytics and artificial intelligence will change the way we shop