How New Look is getting its senior execs on board with Artificial Intelligence and Virtual Reality

New Look is quickening efforts to put digital at the heart of its business, starting a five-year plan to futureproof itself for innovations in artificial intelligence and virtual reality.But before it starts its digital drive the retailer is making sure its senior execs are all singing from the same hymn sheet on what the future might look like and how it’s going to get there. It’s a move indicative of New Look’s wariness of diving feet first into areas that could have no real bearing on its future value. It’s for this reason it has hired digital agency TH_NK, which after beating the likes of Deloitte and Accenture to work with New Look, will act as a management consultant to help the retailer identify the right digital innovations for its…


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