How Mashable is using artificial intelligence to shape stories

From New Look to Google, artificial intelligence is increasingly featuring in the plans of forward-thinking brands, and according to new media darlings Mashable, AI should now be in the thoughts of publishers too.Speaking to The Drum at DigitasLBi’s What’s Next in Media event, Mashable’s executive director EMEA, Ben Maher, hailed the role artificial intelligence and machine learning can play in helping to identify stories that will prove popular and even predict the kind of content audiences will want to share. At Mashable, that’s already happening through an analytics platform dubbed Velocity, which identifies trends and breaking stories by analysing 300m different links every 30 seconds. “It gives us a view on how a story is behaving at any given time and it also then uses the artificial intelligence to predict where…


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