How Maple Built An Insanely Efficient, Chipotle-Crushing Food Delivery Machine

Maple, a David Chang-backed restaurant in New York City, doesn’t have any tables, cash registers, or waiters. Instead, its customers order meals through its website or mobile app, and a fleet of bike couriers deliver them. By eliminating the dining room and bringing meals to you, Maple is betting that it can sell more meals per hour, using less real estate, than a traditional restaurant. The current gold standard for zipping patrons through a lunch line (what the industry calls “throughput”) is Chipotle. According to its 2014 annual report, Chipotle manages to serve 300 meals per hour—a transaction every 12 seconds—at its best-performing locations, and is so obsessed with its productivity that it assigns employees efficiency roles with names like “linebacker.” When Maple launched its first location in April, it…


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