How Machine Learning will Force Marketing to Evolve (Whether We Like it or Not)

Promotion was easy in the 1960s. Advertise on one of THREE networks. The one local newspaper. Maybe one of the few radio shows. Things have changed a bit since then. We’re talking thousands of channels. Multiple devices. A never-ending Long Tail. Not to mention, technological disruption that (a) erodes, (b) replaces, or (c) reverses most of the current best practices every 6-12 months. That makes a marketer’s role… complicated. But you ain’t seen nothing yet. Cause the machines, they are a-comin’. And sh!t ain’t ever gonna be the same. A Brief History of Machine Learning in Marketing “RankBrain has become the third-most important signal contributing to the result of a search query”, according to senior research scientist at Google, Greg Corrado. It’s an artificial intelligence engine that uses pattern matching…


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