How machine learning plays a key role in Amazon retail and Kindle services

Machine learning already plays a critical role in Amazon services, ranging from its online store to features within Kindle, all the way to servers helping to match people playing online video games. That’s what Ralf Herbrich, Amazon director of machine learning, told the audience at the Yandex Data Factory’s ‘Machine Learning and Big Data: Business Challenges’ conference in Berlin, Germany. Further reading He made the comments during in a panel discussion about using big data analytics in the real world. Amazon offers a machine learning service to enterprise customers, but Herbrich offered three examples of how machine learning is helping Amazon bring benefits to users of its more mainstream services. First, Herbrich discussed how machine learning enables Amazon to provide the lowest prices possible to online shoppers by using algorithms‚Ķ


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