How Machine Learning Improves Customer Journey Mapping

In the digital world, business revolves around the customer. Organizations are transforming from the traditional business model to a customer-centric and personalized offering model. Customer experience has become the priority for businesses — the key to differentiating themselves from their competitors. By improving the journey across the stages of customer engagement, they can create more personalized offerings and ultimately drive higher conversions. According to Gartner, in the next three years, 60 percent of digital commerce analytics investments will be spent on customer journey analytics. Customers today have a number of choices in front of them — and organizations are still struggling to provide consistent, personalized and easy experiences. To provide personalized experience, organizations need to identify the customer’s needs and preferences. Eventually, they will be able to use that data…


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