How machine learning could affect the success of a business

In the digital age, we are exposed to the early stages of artificial intelligence on a daily basis. Spearheaded by Google, machine learning is being used by companies to predict user behaviour and offer utility like never before. Entrepreneurs can take advantage of this burgeoning tech to build better businesses – but how far is too far?  The world of predictive search is here, and it is growing. From Netflix recommendations based on previous watches to Google search results based on your profile, algorithms are in place to sort and filter out information in a similar way to how our brains work. On a basic level, algorithms are created to facilitate machine learning. They are strings of data fed to a computer to help it make decisions. But as well…


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