How machine learning can impact subscription service offerings

Kristina: Why should subscription-based software companies care about machine learning? Matt Fleckenstein, SVP Products and Marketing, Amplero: Today’s connected customers demand that companies provide a service to them that is personalized, connected, memorable, and one that provides ongoing value (the more I use it, the more value I receive). Traditional marketing tools simply can’t scale to deliver against these connected customer demands, as rules-based marketing automation solutions require a human to set up complex rules trying to account for thousands of different contexts across the customer journey. Humans simply can’t manage and implement, let alone continually optimize, for thousands of customer contexts across the journey, so marketers are increasingly looking to computers and machine learning for help. Kristina: How do machine learning marketing capabilities play into the priorities of SaaS…


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