How machine data helps Shazam remain ‘app store royalty’

Shazam is one of the most popular mobile apps in the world. The company earlier this month announced it had reached a billion downloads – half of which came in the last two years – and, for the first time, turned a profit. Having achieved the holy grail of its brand name being used as a verb, in recent years Shazam has expanded what’s Shazamable beyond recorded music. In Australia consumers can scan KFC buckets, recognise television adverts and live performances to receive targeted marketing and more. The app even has its own music chart, launched in August, that runs every Sunday afternoon on Nova. Shazam is, as the company’s senior infrastructure engineer Chris Kammermann puts it, “app store royalty”, but it has to work hard to maintain its reign.…


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