How Is Machine Learning Shaping the Future of SEO?

SEO has always been an area of constant change. From its inception in the early 2000s when webmasters started figuring out they could manipulate results to today’s era of content and user experience prioritization, it’s commonly accepted that a new update or new technology could force a major change to your strategy—at virtually any time. But a new paradigm in search has opened up, beginning with the introduction of Google’s RankBrain and, in my estimation, expanding radically over the course of the next few years. We’re entering the machine learning generation of online search, and we need to be prepared for how it’s about to shape our understanding of SEO. RankBrain: The Toe in the Water Machine learning isn’t entirely new; in fact, rudimentary machine learning algorithms started emerging and…


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