How iOS 10 powers machine learning while protecting your privacy

One of the most comforting things about being an iPhone user was trusting that Apple wasn’t selling my personal information to the highest bidder. But in recent years, tech companies like Google and Facebook have leveraged their user data to create impressive products that rely on machine learning.With iOS 10, Apple finally gets serious about machine learning, too, but it’s not at the expense of its users’ privacy. In this week’s episode of The iPhone Show, we take a closer look at “differential privacy,” the concept that Apple is following as it kicks off its machine learning efforts in iOS 10. According to Apple, differential privacy has been used to improve the QuickType keyboard, emoji suggestions, and Spotlight search. Watch the video above to learn exactly what this concept entails and…


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