How Expedia.com was built on machine learning

Share Google Plus Machine learning is at the peak of the hype scale, but travel search giant Expedia has been building its core business on the technology for the best part of a decade.Expedia has grown far beyond a search engine for flights – it’s now the parent company of a dozen travel brands including Trivago and Hotels.com – but according to VP of global product David Fleischman, machine learning has always been at the heart of the company’s operations. The business of delivering quality flight search results is tough, and Fleischman describes it as an “unbounded computer science problem”. The reason for this is because flight itineraries and schedules are constantly changing, and Expedia’s proprietary ‘best fare search’ (BFS) has to ‘learn’ and adapt all the time. Read next: How…


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