How Design Is Helping Us Understand The Brain

Neuroscience has advanced tremendously over the past few decades, but the field remains a puzzle to most. A new startup called The Leading Strand wants to help the public better understand the brain and its myriad mysteries. The key? Design. Founded by Amanda Phingbodhipakkiya, The Leading Strand pairs neuroscientists with designers, who make their living demystifying complex ideas, to shed light on everything from memory to how our brains process gender. Phingbodhipakkiya studied neuroscience at Columbia and later went to Pratt to study design. The Leading Strand was born to merge her two areas of interest. Last month the startup had its first-ever exhibit at Pratt in New York City, showcasing partnerships centered on memory, gender recognition and sexual behavior, mood and exercise, and neurons and muscular movement. Multidisciplinary designer…


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