How data has fueled the evolution of enterprise software

This is a guest blogpost by Dave Elkington, CEO, Insidesales.com  The phrase “predictive analytics” has become a trendy buzzword that seems to show up in every investor pitch in order to elicit premium valuations. Even legacy software giants, like IBM, Microsoft and HP, are investing or reinvesting in the space and jumping on the bandwagon. Interestingly, predictive analytics is not as new as these companies would lead you to believe. In fact, it’s just a rebrand of a branch of computer science that has been around for more than 50 years, machine learning.  What’s even more important to understand is that machine-learning algorithms are not the driving force behind the big data revolution. The real hero of this story is data. The explosion of data began with the advent of…


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