How Cognitive Learning and Messaging can be Used to Engage Customers in 2017

Andy Roy, Vice President of Strategy, Brandify discusses that 2017 is the year that machine learning, chatbots and other cognitive technologies transform brand to consumer engagement. He suggests how marketers can now deliver more personalized and on-demand interactions with consumers “in the moment” Of the ways cognitive will impact 2017, chatbots are taking center stage because they allow marketers to dynamically personalize a response based on the user’s intent and interests. This can create deeper engagement, for example, with virtual sales assistants. Sentiment analysis and text analytics allow brands to respond to ratings and reviews based on the emotions and topics expressed by customers. We view the local search experience as an evolution. From the Yellow Pages in the past, to Google search and mobile apps in the present, to…


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