How Can Apple Inc. Avoid BlackBerry Ltd’s Fate?

FacebookTwitter Apple could succumb to the same fate as BlackBerry, according to Marco Arment, the former lead developer for Tumblr and the creator of Instapaper. In a blog post on May 21, he expressed this concern, saying Apple’s iPhone changed the game, which led BlackBerry’s business to an end, and now Apple could be facing the same risk. AI: the next big thing Many Internet giants are developing artificial intelligence (AI), and in the future, consumers may start favoring services rooted in AI. Arment believes Apple is not prepared to make this shift. “Today, Amazon, Facebook, and Google are placing large bets on advanced AI, ubiquitous assistants, and voice interfaces, hoping that these will become the next thing that our devices are for,” the developer noted. “If they’re right—and that’s a…


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