How big data is changing business innovation

‘Small businesses don’t need flying robots, Star Trek or the Jetsons, but a system that is intuitive enough to predict their next action’ Gone are the days when traditional software companies could do two years of research and, only after all the intricate information is collated, would they set about building a product. If they did that today, the product they would end up with would already be out-of-date by the time it hit the market. Today, innovation starts with software development teams being able to understand data at a deep level to predict what may happen in the future. Building new solutions happens in small iterative stages so each new element can be tested for market fit and fine tuned, usually while the platform is live. >See also: Top 8…


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