How big data can help your enterprise

You hear the phrase big data a lot. But what does it really mean? Big data is defined as “any voluminous amount of structured, semi-structured and unstructured data that has the potential to be mined for information.” That’s great, that means all businesses need to do, in a nutshell, is drive these large collections of data in an actionable way. Businesses today are looking to extract value from this overwhelming amount of information. At the end of the day, the data is meaningless if it doesn’t say something, right? But part of the big data challenge includes knowing what to use but it’s equally important to know what not to use. Companies need to be selective about what they analyze so they don’t drown. In a survey conducted by Capgemini…


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