How Big Data Can Help Bolster Ecommerce Strategy in China

Jacob CookeCEOWeb Presence in China China’s ecommerce industry is growing by leaps and bounds, but it is also a complex market. Web Presence in China, a Beijing-based digital marketing and technology firm, has developed data analytics to help Western brands navigate the online retail market. Jacob Cook, CEO of Web Presence in China, recently spoke to eMarketer’s Lisa Barron about the role of big data. eMarketer: How are you using technology to decipher the online sales market in China? Jacob Cooke: We’re delving into analytics and data science. A lot of ecommerce in China takes place on third-party platforms that expose a lot of the transaction records in terms of product reviews, prices that were paid and how many were bought on certain dates. By using programmatic scraping, we are…


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