How behavior online will identify you

Just half an hour of web browsing is enough time for machine learning mechanisms to uncover a person’s personality and produce identifying digital signatures, researchers say. Those traits can include conscientiousness and neuroticism, among other characteristics, the scientists from Universiti Teknologi Malaysia say in their media release published by AAAS, the science society. And it might identify the individual, too. “Our research suggests a person’s personality traits can be deduced by their general internet usage,” says Dr. Ikusan R. Adeyemi, a research scholar at the university. + Also on Network World: The shocking truth of how you’ll be tracked online and why + He means web browsing, rather than social network usage. Social networks have been used before to figure out whether people are gregarious or introverted, the scientists explain. However, this…


Link to Full Article: How behavior online will identify you