How BBC Worldwide is tapping facial recognition, predictive analytics to drive creativity

Facial emotion recognition and artificial intelligence tools that can predict whether content will be well-received in a new market are just some of the ways BBC World is supplementing its creative output with technology. Speaking at a Sydney breakfast held by branding agency, Landor, entitled ‘Man versus Robot’, BBC Worldwide VP of research and consumer insights, Joe Lynch, said the broadcaster is increasingly partnering with external experts and startups to better understand who is watching, what they’re viewing and what’s creating positive content experiences. One of the biggest challenges Lynch highlighted for marketers and insights teams is bringing in data that is both predictive and automated in a way that’s useful for the business. An example of how BBC Worldwide is tackling this is with New Zealand-based vendor, Parrot Analytics,…


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