How artificial intelligence will make your job…

Artificial intelligence is no longer a sci-fi dream. Companies such as Spotify and Netflix are already using complicated AI algorithms to collect and combine consumer data to tailor recommendations and target advertising. It’s only a matter of time before brands in all industries start plugging their marketing CRMs into similar platforms to improve customer experience and automate a range of marketing activities. In this interview, Michael Buckley, managing director of Accenture Interactive Australia and New Zealand, and Tim O’Neill, Reactive founder, discuss what all this means and where they think AI is going in the future. Accenture Interactive acquired Reactive earlier this year to bolster its digital marketing and technology solutions. Reactive looks after UX and front-end platform development, specialising in apps, ecommerce, websites and social. Marketing: I’d like to…


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