How artificial intelligence is transforming retail personalization

Sept. 16, 2016 By Craig Alberino Retail personalization is certainly not a new concept, but there are many new advances in personalization helping retailers create deeper relationships with shoppers through meaningful, relevant and contextual experiences. Personalization through the years Ten years ago, Amazon and Netflix were the poster children for personalization. Amazon was commended for its ability to show different home pages for different customers based on their past clickstream paths or previous purchase behaviors. Other retailers’ personalization efforts simply greeted returning customers by name or enabled them to save website preferences. Then there were those that took a one-to-many approach, such as versioning their site for entire segments of visitors. These rudimentary approaches are now considered table stakes for today’s retail marketers. Consumers are far savvier than they were…


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