How Artificial Intelligence Changed Digital Marketing Forever

Features Comment Print Article Email Permalink How Artificial Intelligence Changed Digital Marketing Forever Written on Sep 30, 2015  Author Manoj Ramnani  | Tweet Think of the rise of Big Data as the “Big Bang” of digital marketing. Before it, digital marketing and its analog counterpart were the sums of gut feelings, psychology textbooks, and only a broad understanding of “what happened before.” Then, BANG! Online commerce arose…and there was more customer data than we could ever interpret. The solution to the flood of data? Artificial Intelligence. Of course, it seems obvious now. Despite the ghost stories being told about AI, entrepreneurs and data scientists recognize AI as a quick, useful way to process data at a rate that no team ever could. AI allows marketers to understand customers by looking…


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