How analytics can protect you from Amy Schumer

This was interesting in so many ways, this week McAfee issued a report showing how malware delivery using compromised websites and gaming Google search analytics has suddenly become a lot smarter. What these criminals are doing is they are watching trends and then positioning their assets against the trends to the sites that pop to the top when you are searching on celebrities. This is as brilliant as it is nefarious. It suggests that analytics is now being used aggressively as a tool to successfully spread malware and as a result suggests that analytics needs to be used as a defense. Let me explain. The Amy Schumer attack Let’s call this the Amy Schumer attack if, for no other reason, it makes what otherwise is a terrifying trend sound less…


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