How Airbnb’s Diversity Strategy Increased Women in Data Science by 100%

Across the technology industry it is a shared value that workforce diversity is a good thing – morally good and good for business. Yet most companies remain tenaciously male. Airbnb was one of those companies, despite its recognition that gender uniformity could limit its ability to relate to its two-sided market (rentees and renters) and lower its conversion rates of convincing property owners to rent houses and apartments – and travelers to rent those properties. Two years ago, Airbnb decided to do more than just lament its lack of diversity and actually do something about it, starting with the data science group. Airbnb, of course, is widely known for its adroit use of data in support of the 30 million guests, as of 2015, who use its services per year…


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