How AI informs the customer service experience

Delivering an excellent customer service experience involves a lot of moving parts. From technical tools to carefully crafted content, a great deal goes into hitting a constantly moving target. One of the biggest components lies in correctly interpreting and using the data your company passively and actively collects during customer engagements. Blend that data with artificial intelligence technology, and you just may have a recipe for success.   “Today’s marketers have more opportunities to analyze content and data to deliver campaigns that would benefit the marketer, but more important, the consumer,” explained Expertmaker CMO Martin Rugfelt. “Smarter marketing strategies should also make room for more hypertargeted services offered to the consumer. Creating well-informed, relevant and timely options that don’t interfere with private digital spaces and respect the consumer’s time and…


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