How AI and machine learning tech can aid your startup strategy

Since the past 4-5 years, we have seen a change in the shopping behavior of users, both online as well as offline. It has resulted from user’s reviews and recommendations about the products ranging from fashion to home to technology, all thanks to social websites like Facebook, Pinterest, Instagram and many other global as well as regional social sites. Social commerce is a term, coined by Yahoo in 2005, as a set of online shopping tools that take into account the user liking patterns, sharing reviews, information and advices on products, as per their usages, thus affecting the sales of those products. There are two types of social commerce strategies — one is offsite where the e-retailer brings in the social angle from external social platforms, separate from their own…


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