How 1 Little Word Can Make All the Difference

Ad tech and marketing tech are similar enough that if you Google “difference between ad tech and marketing tech,” you’ll find you’re not the first to wonder. You’ll also find there are a few different ways to answer that question, one of them coming today from the Wall Street Journal. The latest answer: “Marketing tech” is a more attractive turn of phrase to investors. The Journal explains it this way: Ad tech companies often generate revenue based on the amount of advertising they purchase and place; marketing tech companies tend to sell software on a subscription basis, according to the journal. And while some venture capitalists may at times be shy to say one word can make all the difference, data cited from PitchBook shows that interest in “MarTech” really…


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