Hotspots: From pet agents to beers with artificial intelligence, this month’s top trend observations

Hotspots brings you the Mintel Trend team’s top observations on product and service launches from around the world. What a Feminist Looks Like, US President Obama has become outspoken on being a feminist. After the president held the first ever State of Women’s Summit in Washington, D.C.,  in June of this year, the August issue of Glamour magazine featured an essay by Obama discussing the importance of men’s adoption of feminism. “What it means to be a man, and to be masculine, is changing—more often, men are stepping up in terms of caring for children and family members, pitching in around the house, and taking care of themselves in ways not traditionally associated with “manliness.” In the global struggle toward gender equality, leadership remains important. Brands and marketers can step…


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