Hotels turn guest joy into marketing messages using artificial intelligence

Flip.to has created an artificial intelligence-led platform that it reckons is the start of “real personalisation at scale” for hotels. No idea what that means? Well, the brand advocacy service – which usually incentivises guests to share their upcoming stay with their social networks as soon as they’ve booked a room – has developed a system whereby it uses two forms of machine learning to identify both human attributes (such as gender, age, etc) and characteristics within content to create new marketing messages for a property. Previously, guest “stories” would be collected and then shared on the Flip.to platform that is integrated within a hotel’s website, allowing a property to not only showcase its product but (hopefully) gain some form of legitimacy, it having come via a guest. Now, using the AI…


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