Holy trinity of digital: Mobile video, data and artificial intelligence

December 17, 2015 Stephen Upstone is founder/CEO of LoopMe We live in a world of information-overload. On average, we see 362 advertising messages per day, but only 12 will make a significant impression.  With brands such as Coca-Cola, Microsoft and Ford often spending hundreds of thousands of dollars on advertising campaigns, it is vital their ads cut through the clutter and make a lasting impact on their consumers.  By harnessing the holy trinity of digital advertising, mobile video, data and artificial intelligence, brands can ensure their adverts are one of the select few that make a standout impression. Video gaga The first element to introduce is mobile video.  Video advertising has proven its worth time and time again offline, and it is just as effective in the digital space.  Web…


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