Hollywood’s Next Big Star Is…a Bot?

AI can’t yet predict the next big Hollywood blockbuster, so chatbots will have to do for now. Artificial intelligence can give you restaurant recommendations, help you win Minecraft, and drive your car, but can it help Hollywood select and promote the next blockbuster hit? Probably not. As screenwriter William Goldman once said, “Nobody knows anything…Not one person in the entire motion picture field knows for a certainty what’s going to work. Every time out it’s a guess and, if you’re lucky, an educated one.” That’s not going to stop the studios from trying, though. Insiders will tell you that AI is being used to triangulate everything that has worked (and bombed) in order to “calculate” the perfect star, script, and hit. But it’s unlikely AI is ever going to successfully…


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