Hey Siri! At Apple WWDC 2016, Tim Cook needs to make big data, AI pivot

Apple needs to change its attitude and approach to customer data, back away from the big data corner it has painted itself into and use its upcoming World Wide Developer Conference (WWDC) to lay out some sort of artificial intelligence vision. Amazon has Alexa and its Echo. Google has Home, Assistant and a bevy of other services. Microsoft has Cortana. Meanwhile, Apple has its long-in-the-tooth Siri that reportedly will be opened up to third party developers. Over the last two years, Apple has dug its heels in on privacy, vilified ad models to some degree and knocked Silicon Valley rivals (read Facebook and Google) for using customers as the products and collecting too much information. In many ways, Apple in the Tim Cook era has been about privacy concerns and…


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