Hey, ANA: Monica’s Coming For You and She Knows Who You Are, What You Spend

Ad Age Events Show off rich, innovative advertising. B-to-b marketers are wrestling with their own unique challenges–and proving that they’ve got what it takes to close the deal. Join an impressive group of past winners that includes Adobe, Avon, Cisco, Oakley, Time Warner Cable Media and more.Extended Deadline: October 19, 2015. Enter now. Learn more Marketing Evolution will make its “marketing brain,” an online system for planning and optimizing media that draws on 4.8 trillion data points, available for free in partnership with the Mobile Marketing Association, the two plan to announce today. Monica, Marketing Evolution’s artificial-intelligence ROI robot. Credit: Marketing Evolution The announcement is set to come during a pre-conference presentation at the Association of National Advertisers Masters of Marketing Conference in Orlando on Wednesday. While the MMA is…


Link to Full Article: Hey, ANA: Monica’s Coming For You and She Knows Who You Are, What You Spend