Here’s why day one at Zee Melt 2016 was worth the visit

The Zee Melt event is turning out to be a refreshing mix of quality speakers. Day 1 was insightful about the industry trajectory, and well worth the visit. Here are my key takeaways. “‘Branded’ needs rebranding” Andrew O’Dell, CEO and co-founder Pereira and Odell, said it best when he called out that in this age, more than just the idea, it matters who the right people to get it done are. For this to work, he believes advertising needs to move away from its established ‘Church’ like processes and adapt to a new world of collaborations. It’s easy to see he walks the talk as it’s reflected in the agency’s Intel ‘The beauty inside’ campaign, if one can call it that. I wasn’t aware it had even been turned into…


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