Here’s What Oracle’s Cooking Up After The Crosswise Acquisition (It’s All About The Data Science)

Last year, Oracle had deals going with a number of different cross-device players, including Drawbridge, pre-Telenor Tapad and Crosswise. In April, Oracle decided to make one of those companies its own, snapping up Crosswise for its data cloud for a reported $50 million.Although Tapad and Drawbridge still power Oracle Data Cloud products, there came a point when it just made more sense to buy some cross-device tech of its own, said John Dempsey, senior director of mobile for the Oracle data cloud. “Basically, Crosswise lets us point really good data science against all of our data to increase the accuracy of the output,” said Dempsey, who noted that Crosswise is sold as a sort of independent linkage service that doesn’t include data pulled from its other cross-device partners. There are three main…


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