Here’s How Evergage Raised M from Arrowroot

Evergage co-founders Greg Hinkle and Karl Wirth. Somerville marketing tech startup Evergage announced Tuesday that it has raised a $10 million Series B round led by Arrowroot Capital. The startup—which provides real-time personalization services to companies like Rue La La, Zumiez and LendingTree—said it will use the new funds to grow its staff and continue product development. “Personalization is the word on every marketer’s lips for 2016, and Evergage stands above in our eyes.” The latest round, which also included participation from existing investors G20 Ventures and Point Judith Capital, brings Evergage’s total funding to more than $21 million. Matthew Safaii, managing partner at Arrowroot Capital, became Evergage’s newest board member in tandem with the new funding. He indicated in the startup’s announcement why he and other investors see so much…


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