Here Are More Details on Salesforce’s Plan to Smarten Up Sales and Marketing Software

Salesforce, which has been dribbling out details of its grand plan to add artificial intelligence to its sales-and-marketing software for weeks, did a bigger reveal Sunday, a few weeks before its Dreamforce event and—not coincidentally—just as rival Oracle kicked off its annual Oracle OpenWorld tech conference. The timing is probably not a coincidence. Basically, Salesforce crm is adding more intelligence to each of its branded Marketing, Sales, Service, Commerce, and App clouds, with a mix of AI technologies built in-house and acquired in a series of acquisitions, including of RelateIQ in 2014 and Metamind last April. Salesforce Einstein, as the effort is known, seeks to help Salesforce customers wring real value out of the tons of data they generate. Is there a major client that you haven’t heard from in…


Link to Full Article: Here Are More Details on Salesforce’s Plan to Smarten Up Sales and Marketing Software