Helpshift: The mobile CRM that’s betting big on AI and machine learning

CRM services have been reduced to database and forms. They are filled for posterity, which has made the process mundane. So what will define the next generation of CRMs? “Automation,” believes Baishampayan Ghose, Co-founder and CTO, Helpshift — a SaaS-based company that provides a mobile customer service platform for businesses to integrate mobile applications and communicate with customers. In short, a mobile CRM company? It’s actually much more than that. Baishampayan Ghose, Co-founder and CTO, Helpshift AI is the future California based Helpshift, which has a back-office in Pune (India), sees a huge potential in artificial intelligence (AI) and machine learning. “Most of the B2B products today are old, antiquated and need re-modeling. So, the future of CRM is automation but not rule-play based automation, which already exists. And that…


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