HCD Research Announces Neuroscience-based Video Game Research Services

FLEMINGTON, N.J., Oct. 6, 2015 /PRNewswire/ — HCD Research has released neuroscience-based video game research tools which, when combined with traditional research methods, provide a comprehensive view of respondents’ non-conscious and cognitive responses to video game concepts, mechanics, presentation and full releases.  These products are part of a suite of services offered under the brand name HCD ElementsGR (Game Research).The HCD ElementsGR video game research suite of tools provides full-spectrum Games User Research and User Experience (GUR/UX) solutions, offering research and analysis based on qualitative and quantitative market research tools, expert insight and analysis from game industry veterans, and a robust array of neuroscience and biometric products and services.The HCD ElementsGR video game research suite of tools make it easy to leverage the latest GUR/UX processes and technologies at any…


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