HCD Debuts Emcode Omni Comms Research Service

US-based HCD has launched a communications research service, Emcode Omni, combining applied neuroscience methods at a central location and online quant.The service can be used to test creative concepts and copy for print, broadcast and digital communications and commercials. HCD says costs are ‘dramatically’ reduced by studying multiple stimuli with the same groups of research participants at the same venue.Each study is comprised of 25 or more in-person research participants and 100 online respondents representing a homogeneous demographic group – these include Baby Boomers, Gen X, Millennials, Mothers with young children and Pet owners – with other segments available according to demand. The online research element is combined with applied consumer neuroscience measures to develop integrated results highlighting both cognitive and non-conscious responses – allowing comparison of conscious and subconscious…


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