Havas Teams Up With IBM’s Watson to Help Brands Leverage Artificial Intelligence Data

Havas Group has been working with IBM for over 20 years now (early on Havas was one of the founding members of IBM’s Marketing Innovation Group and an early Watson Ecosystem partner), but the relationship is continuing to evolve, with a new practice designed to help brands tap into artificial intelligence data and use it more effectively. TD Ameritrade and Adidas have been early pioneers of the technology, called Havas Cognitive. In the past, Havas has worked more closely with IBM as a client, but the new initiative represents more of a partnership between IBM and the Havas Group. The partnership came about when the two companies realized that they could create a real game-changing product for clients if they worked together. IBM brought the deep C-suite relationships with CIOs…


Link to Full Article: Havas Teams Up With IBM’s Watson to Help Brands Leverage Artificial Intelligence Data