Hansa Cequity acquires data analytics firm D-Square

Mumbai-based marketing analytics firm Hansa Customer Equity Pvt Ltd, or Hansa Cequity, has acquired a majority stake in data science company D-Square Solutions Pvt. Ltd. The development was first reported by Mint, citing a company statement. Queries sent to the two companies did not elicit a response by the time of filing this report. Bangalore-based D-Square was founded by Anand Srinivasan in 2009. Srinivasan is an alumnus of IIT Madras and Purdue University. He has previously worked with Sabre Corporation and had short stints at Mu Sigma and Dell. D-Square will function as a separate entity after the acquisition. One of its key offerings is ‘smartfaster’, a proprietary data analytics methodology. Hansa Cequity was founded in 2008 by RK Swamy Hansa Group along with S Swaminathan, a former executive at…


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