Guest comment: Do you understand your data scientist?

The data scientist has become one of the most celebrated employees of the Internet era. But Duncan Keene, UK managing director of ContentSquare, explains that an evolution in their job role is sorely needed. The importance of big data to global business cannot be underestimated. As the potential for the proper application and interpretation of data becomes clear, the role of the data scientist has been called ‘the sexiest job of the 21st century’. But those on the lookout for a data specialist find themselves in a fierce war for talent. Research by McKinsey has shown that there is a global shortage of data scientists, with the US alone facing a shortfall of 140,000 – 190,000 ‘people with deep analytical skills’, in addition to an astonishing 1.5 million data analysts…


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