Greenlight Collaborates with Salesforce to License Einstein

Industry Leader Greenlight Licenses Albert Einstein’s Rights to Salesforce for New Artificial Intelligence Capabilities LOS ANGELES–(BUSINESS WIRE)–Greenlight, the global leading agency for rights and music clearances, today announced a collaboration with Salesforce (NYSE:CRM), the Customer Success Platform and world’s #1 CRM company, to license Albert Einstein’s name, likeness, and trademarks for Salesforce Einstein, a breakthrough innovation that brings the power of artificial intelligence to every Salesforce user. A portion of the proceeds will benefit the Hebrew University in Jerusalem, where Albert Einstein was one of the founders in 1925. The transactions details were not disclosed. “Greenlight enables brands to harness the power of iconic personalities and music to resonate with their targeted audience, from product names to advertising campaigns,” says Gary Shenk, the Chief Executive Officer of Branded Entertainment Network.…


Link to Full Article: Greenlight Collaborates with Salesforce to License Einstein