Google’s Search Engine is Learning to Improve Itself

Google’s search service has always been one the tech giant’s most well-known businesses. In the face of competition from rival services like Microsoft’s Bing, Google is continuously working to improve its search capabilities. In an effort to bring users the most advanced and relevant search results, Google is investing in artificial intelligence and is now reaping the benefits of teaching a computer to understand humans. Most of Google’s search engine works by referencing hundreds of signals developed by the company’s search engineers. These employees strive to find and rank appropriate results for a given search term so that the user finds exactly what they were looking for at the top of the page. Although the algorithms produced by engineers can be effective, they are static and don’t change over time…


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