Google’s Journey into Machine Learning: What Marketers Need to Know

Justin CutroniAnalytics EvangelistGoogle With the new Google Analytics 360 Suite, machine learning comes to center stage as marketers contend with how to use this technology in their digital strategies. The recently launched enterprise marketing cloud suite is working to bring together the once siloed data of disparate Google products. Just before the launch, eMarketer’s Jillian Ryan sat down with Google analytics evangelist Justin Cutroni to discuss how Google approaches machine learning and what these advancements mean for marketers using Google products. eMarketer: What is Google’s approach to machine learning and how it is used in the Analytics platform to benefit marketers? Justin Cutroni: At Google we’re enamored with machine learning and investing heavily in it, and that manifests itself in a lot of our products. We’re really interested in leveraging…


Link to Full Article: Google’s Journey into Machine Learning: What Marketers Need to Know