Google’s Foray Into Cloud Computing: Late For the Party Or Just in Time?

Shutterstock photo While Google is well-known for its search engine, Gmail, YouTube, advertising service, Apps and Android, it has long been perceived that the technology giant hasn’t focused on its cloud business – an image that Google is now committed to change.  In November 2015, Urs Hölzle, Senior Vice President for Technical Infrastructure at Google said, “How the cloud of 2020 will be drastically different from the cloud of 2015” at the Structure conference in San Francisco. While acknowledging that Google lags behind Amazon and Microsoft in terms of market share, Hölzle said, “My goal is for us to talk about Google as a cloud company in 2020 because our revenue is bigger than the ads revenue and it’s a realistic possibility.” Cloud computing is a pay-for-use system that allows companies…


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